Founded in 1990 by Cheri Durbin, So Natural Institute was the first permanent cosmetics clinic to be established in the Missouri area specializing in permanent makeup. The permanent cosmetic techniques used at So Natural are designed to give you a very natural look. Depending on each client's individual taste, the professional technicians at So Natural can create a subtle, or a dramatic look. With permanent makeup you can always apply conventional makeup over the permanent makeup to enhance or change a color temporarily, allowing you the flexibility to alter your appearance as your mood dictates... changing your lash liner, eyebrows, lip liner, or lip color.

Permanent cosmetic makeup originates from a tattooing art that dates back more than 6,000 years. Applying permanent makeup is a simple, non-surgical procedure in which various pigments are placed into the dermal layer of the skin using a specially designed tattooing instrument. Topical anesthetics are used to reduce discomfort and help you relax.

• Saves time and money!
• Enhances your natural features with a subtle or dramatic look
• Perfectly applied make-up, no more magnifying mirrors
• Makeup that doesn't smear or smudge, even when exercising
• The solution for those challenged with make-up application due to poor vision or limited motor skills
• The makeup solution for people who can't wear conventional makeup due to allergies or hay fever