So Natural Permanent Cosmetics, Spa and Institute
2037 Dorsett Village · Maryland Heights · MO · 63043 · Tel: 314.786.5434 · Text: 314.200.5434 · ·
Hours of Operation: Tuesday - Friday 10am until 5pm & Monday & Saturday By Appointment Only ·
WE ARE CLOSED ON ALL MAJOR HOLIDAYS · © 2018 So Natural Institute.

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So Natural Permanent Cosmetics, Spa and Institute
So Natural Permanent Cosmetics, Spa and Institute


As a constantly evolving industry moves forward, SoNatural strives to stay current and offering you the most up to date information available.
Our training curriculum is ever evolving as the industry changes. Our programs offer the student the most comprehensive hands-on training in the industry.



Founder,  Certified Permanent Cosmetic Practitioner, Trainer
Cheri Durbin established her business in 1990 under the name So Natural Institute after receiving her training from Perma-Derm Academy. She recognized the need for permanent cosmetics before it was truly popular. She has continued her education with various technicians throughout the


Co-Owner, Certified Permanent Cosmetic Practitioner, Trainer
Apprenticed under Cheri Durbin, Angela Durbin completed her permanent cosmetics training in 1996. She quickly gained recognition among her colleagues
in the Society of Permanent Cosmetic Professionals (SPCP) for her artistic flair and signature trait – perfectionism with professionalism. She was the youngest to

United States and has continued to be a long-standing member of the Society of Permanent Cosmetic Professionals (SPCP), a non-profit organization established to promote continuing education and high standards for this field. She was on the board as publicity chairman from 1999 to 2000 and served as the longest running president of the SPCP from 2000 to 2003. She is dedicated to teaching those standards to others.  She works conservatively to keep the natural look while keeping the client involved in the creation.

ever serve on the SPCP board of directors from 2004 to 2006 and has been an active member since 1999. She is also called upon as a subject matter expert (SME) as recognized by the (SPCP). Thousands of permanent cosmetic procedures and hundreds of clients later, Angela stands as one of the best in the industry through continuous education within the permanent cosmetic industry.  Angela’s expertise and guidance easily create a learning environment in which our students succeed.


Our conservative approach and sincere desire to provide client satisfaction has allowed them over the years to develop a very successful business.
Cheri and Angela are currently located in their own office where permanent cosmetics are the only procedures they offer. They are highly
recommended among many area physicians.

Because of their desire for safety and excellence in the field of permanent cosmetics, Cheri and Angela are the only trainers recognized in the St. Louis area by the Society of Permanent Cosmetics Professionals.  Both women are focused on training individuals who express a sincere desire for this exciting career.

Interviews are required prior to any student being accepted into the program.