Before we begin we will discuss the shape and color of your preference. The unique bone structure and contours of your face will play a significant part in the look and shape of your brows. After you have approved the shape of your choice, a color is carefully selected to match your natural skin tone and hair color. Eyebrow hair does not have to be removed during a permanent cosmetic procedure and in fact is an enhancement to the look.
Hair stroke eyebrows otherwise known as the hair simulation technique, micro blading, etching, embroidery and soft tap method is our techniques we most often use for creating the most natural brows possible. The hair stroke technique mimics your own eyebrow hairs thus creating a feathering effect. Most consider this technique far more natural looking than a solid fill, however we also offer clients the nano & powdered brow.
EYEBROWS NEW · New Clients or has been over 4 years since the last time in. · $450
EYEBROW CHECK - UP · 4 - 8 weeks after your initial procedure · $50
EYEBROW TOUCH - UP · After 8 weeks and up to 24 Months of your original procedure · $150
EYEBROW EXTENDED · It has been over 24 months, but not over 4 years. · $300
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Permanent eye liner never smears or rubs off. This makes it the ideal solution if you are busy, active or suffer with alopecia, have allergies, poor eyesight or physical disabilities.
A topical anesthetic is used to reduce any discomfort you may experience. We will only precede once the shape and color is approved by both SoNatural as well as the client. Small amounts of pigment are applied at the base of the lash line to enhance lashes. The procedure normally takes about an hour.
EYELINER NEW · New Clients or has been over 4 years since the last time in. · $450
EYELINER CHECK - UP · 4 - 8 weeks after your initial procedure · $50
EYELINER TOUCH - UP · After 8 weeks and up to 24 Months of your original procedure · $150
EYELINER EXTENDED · It has been over 24 months, but not over 4 years. · $300
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Li-FT is a safe and effective saline based tattoo lightening solution. Li-FT is an all natural, hypertonic solution that contains no acids
and no chemicals. Li-FT works in lightening any permanent makeup procedure and smaller body tattoos
Li-FT Pigment Lightening · $200 / Session
EMERGENCY Li-FT Pigment Lightening **MUST BE WITHIN 48 HOURS of YOUR INITIAL PROCEDURE** · $300 / Session
TEXT 314.200.5434 for an EMERGENCY APPOINTMENT
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Defines and if preferred extends passed the natural lip contour to give natural definition and fullness to the lip. We will discuss with you the shape
and color of your choice. We recommend bringing your everyday lipstick with you to ensure that we match a color you are most comfortable with.
A soft pink is very popular for those wanting a natural look or a more dramatic look can be achieved with a darker color. A topical anesthetic
is used to maximize reducing any if at all discomfort. As the client you are in control of your procedure. We will only precede once the shape and color is approved by both the technician as well as the client.
Full Lip Tint and Lip Liner Can Improve Lip Definition, Symmetry, Loss of color from the aging process and Thin Lips!
VICKI'S Lip Prep & Heal Serum
It is highly recommend, but not required, to use Vicki's Lip Prep & Heal 2x a day for 3 weeks prior to your lip procedure.
Please be sure to STOP use of the product 48 hours prior to your procedure.
AFTER your lip procedure please resume use of the product on your 3rd week of healing.
This product is $55 and can be purchased at our location.
FULL LIP / LIP BLUSHING / LIP LINER with BLEND NEW · New Clients or has been over 4 years since the last time in. · $850
FULL LIP / LIP BLUSHING / LIP LINER with BLEND CHECK - UP · 4 - 8 weeks after your initial procedure · $175
FULL LIP / LIP BLUSHING / LIP LINER with BLEND TOUCH - UP · After 8 weeks and up to 24 Months of your original procedure · $400
FULL LIP / LIP BLUSHING / LIP LINER with BLEND EXTENDED · 4It has been over 24 months, but not over 4 years. · $600
LIP LINER NEW · New Clients or has been over 4 years since the last time in. · $650
LIP LINER CHECK - UP · 4 - 8 weeks after your initial procedure · $100
LIP LINER TOUCH - UP · After 8 weeks and up to 24 Months of your original procedure · $350
LIP LINER EXTENDED · It has been over 24 months, but not over 4 years. · $375
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BEAUTY MARK & CAMOUFLAGE BY REQUEST ONLY
Frequently asked questions
Permanent Makeup – What is it?
Permanent cosmetic makeup is cosmetic tattooing. The specialized techniques used for permanent cosmetics are often referred to as “micropigmentation”, “micropigment implantation” or “dermagraphics”. The cosmetic implantation technique deposits colored pigment into the upper reticular layer of the dermis.See also “Is Permanent Makeup for Me?”
How are Permanent Cosmetic Procedures Performed?
Permanent cosmetics procedures are performed using various devices, including the traditional tattoo coil machines, the pen or rotary machine (includes the digital rotary machines) and the non-machine or hand device. The process includes a consultation, the application of pigment, and at least one or more follow up visits for evaluating the healed design work and color of the pigment.
Who Benefits from Permanent Makeup?
People who meet minimum age requirements and have the ability to heal properly from minor wounds can benefit from the liberating benefits of permanent cosmetics.Interest in this service spans the young to the more mature; those who desire a soft, natural enhancement to their appearance. It is especially valuable to people who can’t wear traditional cosmetics due to allergies and skin sensitivities; active people who want to look their best for sports activities such as swimming, hiking, biking, tennis, aerobics; and those who don’t want to worry about “sweating off” or reapplying cosmetics.Permanent Cosmetics also benefits the vision challenged who have difficulty applying their cosmetics; and others with dexterity related conditions such as arthritis, Parkinson’s disease, multiple sclerosis, stroke survivors, and busy people who don’t have time to spend applying and refreshing makeup throughout the day and evening.
What Type of Permanent Cosmetic Procedures can be Done?
Permanent Cosmetic procedures can be very subtle or dramatic depending on what you are looking for. Options include:
Are Permanent Cosmetics Really Permanent?
Permanent cosmetics procedures are considered permanent because pigment is tattooed into the upper reticular part of the dermal layer of the skin and cannot be washed off. However, as with any tattoo or colorant (pigment) in general, fading can and often does occur, requiring periodic maintenance referred to as color re-enhancement or color refreshing. The scientific structure of pigments and the requirement for periodic refreshing is identical to that of tinted hair color; faded material on furniture that may be located near a window and subject to sun exposure; house paint that is exposed to the sun and other environmental elements; pigment implanted in the skin may fade with time.This colorant periodic maintenance requirement is a good opportunity to reevaluate one’s color and design preferences. While the concept of permanent, without any change, may seem like a perfectly good idea, think about how your tastes have changed over the years. From time to time likely you have made subtle or dramatic changes in your clothing preferences, your hair color and style, and if you wear topical makeup, those colors have changed as well.The fact that most people will require periodic color refreshing of their permanent cosmetics is the opportune time to work with your technician to reevaluate your overall appearance profile and determine if any changes are appropriate.Longevity varies from person to person depending on their life style (sun exposure), the color(s) used for the permanent cosmetic procedure, and are also thought to be affected by topical products applied to the skin.
How Much does Permanent Makeup Cost?
The average cost per procedure varies but usually averages between $400-$800. Advanced work may be charged at $150 to $250 per hour. Many of these procedures are commonly referred to as para-medical procedures.The cost of the procedure should not be the most important issue when consulting a potential permanent cosmetic professional. Most important is the training and skill of the person performing the procedure and the confidence of the client in that skill.
How Long Does Each Procedure Take?
The initial procedure will generally take approximately two to three hours; there are records to establish; photographs to take; desired design and color to discuss; the procedure to perform; and the aftercare requirements to discuss.Follow up or color refresher procedures usually do not require the same amount of time.
Is It Painful?
Most people experience some discomfort. This will vary according to each individual’s pain threshold.There are different methods available, however, to help with discomfort management, including various topical anesthetics that are specifically developed for our industry. Your permanent cosmetic professional should discuss these methods with you to determine which one is appropriate.To put this in perspective, thousands of body art tattoos are performed annually, possibly millions. As a rule, traditional tattoo professionals do not use any anesthetics for their tattoo procedures. Anesthetics for permanent cosmetics are more of a tattoo service luxury because of the nature of the tattoo location and the fact that permanent cosmetics falls into the beauty treatment category.
Is It Safe?
If proper sterilization and disinfection guidelines are met, permanent cosmetics should be completely safe. Professionals in the permanent cosmetic industry routinely attend Occupational Safety and Health Administration (OSHA) classes to become well versed on safety principals. These guidelines include, but are not limited to the following:
IMPORTANT Things To Look For:
What If I Don’t Like It?
Although the procedure is considered permanent, these procedures do have flexibility in changing color and shape to some extent, depending on the expertise of your technician. Colors will appear darker immediately following the procedure but will soften and lighten during the healing process. The healing time is different for each individual and procedure.It’s very important to realize that often the new procedure represents something somewhat different; at times color where there was no color at all or very little. It takes time to become acclimated to a new look (very often this applies to eyebrows which were sparse and unnoticeable before the permanent cosmetic brow procedure.) Eyeliner color is more evident due to the contrast to the skin color. Lip color can take up to six weeks to reflect the final color. Be patient.After the procedure has healed, and you are able to make an informed decision about the healed version of the procedure, the only reason you should not like your permanent cosmetics is if you chose a technician who did not work with you on design and color. How could this happen?
1. If you cannot communicate with your technician, it is possible your desires will not be realized.
Which Technician Should I Choose?
Choose a technician carefully by considering training, experience, compliance with state and local laws, and the technician’s before and after photograph portfolio.It is important to remember that the shape and proper placement of the procedure is as important as the right color. Professionals have studied color theory and skin undertones which results in the color requested. Unskilled people who have not pursued the required education do not have the knowledge required to translate pigment color to skin to achieve the desired outcome.The preferred look is obtained during the course of consultation, initial procedure and follow-up appointment(s). Interaction between the client and the technician is of utmost importance.
Is Permanent Cosmetic Makeup a Career For Me?
The opportunities for skilled permanent cosmetics technicians are impressive.Career and business opportunities will however, vary greatly depending on location and the individual technician’s training and skill. Many nurses and a few doctors, as well as hair, skin, and nail care professionals are choosing to train in permanent cosmetics.
Are There Any Side Effects During or After the Procedure?
While eyebrows may show little after effect, eyeliner and lips may show slight to moderate swelling. This is very dependent upon the amount of work performed.As examples; an eyelash enhancement will show very little response to the tattooing procedure compared to a more moderate response when wide eyeliner is performed. The same philosophy applies to lip color procedures. A lip liner or blended lip liner will show less effects of the procedure than that of a full lip color. Also, some people swell more from minor skin infractions than others.During the procedure there may be some minor bleeding. This again, is client specific. Many people take blood thinners on a daily basis so some slight bleeding would be expected. Others show little or no signs of bleeding. Bruising is rare but again, if a person is on blood thinners, bruising could occur. What is seen more often is that eyebrows rarely if ever produce any bruising; minor bruising during eyeliner procedures is possible if the skin being tattooed is very thin and close to the vascular system. This also applies to lip procedures in the event the client is more mature. If bruising does occur, typically it is minor and subsides in a few days.There is usually some tenderness for a few days. The color is much darker than you may expect for the first six to ten days.
Do The Pigments Pose Allergy Problems?
People can develop an allergy to anything, anytime; however, pigment allergies are considered rare. Some doctors recommend that people with environmental allergies or allergies to conventional makeup have permanent cosmetic procedures because they can replace cosmetic products that people are sensitive to. While allergic reactions to any type of tattooing pigments on the body or on the face through permanent cosmetics may occur at any point in time, they are extremely rare. Ask your technician if their pigments meet their local jurisdictional requirements. Also, SPCP pigment suppliers are required to list the ingredients on their pigment labels.
Is There Any Possibility for Medical Problems?
The possibility that you would have any problems or reactions from these procedures is almost non-existent with today’s health standards. SPCP member professionals are given continued opportunities for education in practicing precise methods of disinfection and sterilization.Post procedural instructions, if followed carefully, will greatly reduce any risk. Medical problems associated with permanent cosmetics are often linked to poor attention to the required aftercare process on behalf of the client.Choose a time for procedures when you feel confident you can follow the simple, but very important after care instructions.
What’s a Touch-Up and Do I Need One?
Often the tattooed color is not perfect after the initial procedure heals. Permanent cosmetic procedures are a process and at least one follow-up to the initial procedure should be scheduled.It is recommended that any required detail work to the original procedure be performed no sooner than four weeks after the original procedure.The minimum standard for follow-up detail work for lip procedures is six weeks. Lips have a different healing agenda than procedures performed on other parts of the face due to their delicate nature.The cited time frames will vary depending on the health profile and age of the client, but these are good minimum standards for consideration.
Can I Still Have an MRI Scan?
Numerous studies have shown that even for people who have large body tattoos there is little to no potential for irritation resulting from an MRI.In the rare instance where discomfort resulted, it was localized and very temporary. However, with that said, it is prudent to advise your MRI technician that you have permanent cosmetics.
MICROBLADING - IS IT TATTOOING?
With the sudden popularity and media attention to the term microblading, many are led to believe microblading is not a tattoo process. Permanent cosmetics, micropigmentation, dermal implantation, microblading/microstroking, eyebrow embroidery, and long-time/long-lasting makeup, are all different names for the same procedure – cosmetic tattooing. Any time color is placed into the skin with any device, it is a tattoo process as defined by many well informed regulators, the medical community, and dictionary sources. Denying this process is a tattoo can be problematic for those who would, for religious or other personal reasons, normally refuse to have a tattoo.
MICROBLADING - IS A BLADE BEING USED TO PERFORM THE MICROBLADING TATTOO PROCEDURE?
Microblading is performed with a grouping or configuration of needles affixed to a handle to manually create lines that resemble eyebrow hairs. Manual methods of tattooing have been used through the ages, and the tools have gone through changes over time from pre-historic sharpened stones to the hand tool devices currently being used. An actual scalpel or cutting-type blade should not be used under any circumstances as these are considered medical devices and cannot legitimately be used for this process. Any hand tool device (i.e., both handle and attached needles) used for microblading should be pre-sterilized and fully disposable.
MICROBLADING - IS IT SEMI-PERMANENT?
Some are promoting microblading or eyebrow embroidery as a semi-permanent process; and that the color only reaches the epidermal (outer) layer of the skin. A careful review of basic skin anatomy and physiology would reveal this is not true. By definition and tattoo industry standards, color is tattooed/implanted into the dermis of the skin. If pigment particles do not reach the dermis, they will disappear during the healing phase of the skin, during normal regeneration of cells at the epidermal level. Pigments do fade in the skin over time, but that does not make the process semi-permanent. It is impossible to predict how much pigment will fade away and how long it will take to do so with any measure of consistency or reliability.
MICROBLADING - WHY DOES MICROBLADING NOT LAST AS LONG AS OTHER EYEBROW TATTOOING TECHNIQUES?
This is simply because a much smaller amount of pigment is inserted (tattooed) into the skin as compared to fully or solidly filled eyebrow tattoos.
MICROBLADING - IS THERE LESS TRAINING NEEDED TO LEARN MICROBLADING AS COMPARED TO LEARNING PERMANENT COSMETICS?
No; if someone is new to the industry and does not already have a minimum of 100 hours of training in permanent cosmetics, they need to have a similar amount of training in microblading, even if it is for just that one type of procedure. There are many areas of study when learning these techniques, which include facial morphology and bone structure, brow shaping and design, color analysis, color theory, proper handling of equipment, prevention of cross-contamination, as well as practice work and the opportunity to observe procedures before actually performing them under supervision. Anyone interested in pursuing training in cosmetic tattooing, including microblading, should first check with state and county regulating agencies. This would also include verifying the qualifications of any trainer, in addition to checking with regulatory agencies for trainer compliance with local health, safety, or permit requirements if the trainer is travelling from another state or country to offer training.
Do you offer a student rate?
We Do! Students with a vaild college student ID will get student pricing of $250 for eyeliner or eyebrow prodedures with a $50 check-up fee and then touch-ups are $150 after that.
What should I do before my permanent make-up procedure?
- Please do not wear foundation or mascara.
EYEBROWS & EYELINER
- Please wear your eyebrows and eyeliner the way you normally wear them. We would love to see how you normally prepare your look.
- For EYELINER. If you wear contact lenses. Please bring your glasses, your eyes may be very swollen initially and your contacts might be uncomfortable to wear right away. You should be fine to wear them the next day.
LIP LINER or FULL LIP
- PLEASE DO NOT apply any lipstick or lip liner the day of your procedure. We need to see the true color of your natural lip. If we need to remove your lipstick or liner, they can cause friction and will bring the blood to the surface resulting in a flase natural lip color.
- Have you EVER (meaning ever in your lifetime) had a cold sore? If the answer is YES, please contact your primary care physician to obtain a prescription for Valtrex. You will need to begin the Valtrex two days prior to your scheduled procedure. ** this is very important as the herpes virus lies dormant, and lip procedures cause the lip to get "hot" or "irritated" and may cause a breakout. Breakouts can cause scarring and color may not heal appropriately.
I LOVE my lash extensions, Can I still get my permanent eyeliner done?
In short, No. We do a lot of wiping of the eyes and we will end up removing all the lashes. Additionally, we need the tissue around your eyes to be free of as many containiments as possible so that they have the opportunity to heal the best and reduce the risk of infection.
Fish Oil / Vitamin E / Blood Thinners
For all permanent cosmetics procedures we need clients to stop these at a minimum of two weeks prior to their procedures. If you have been prescribed these by your physician please verify that it is safe for you to do so. If you continue to maintain these regime, it can be very difficult for us to work on you as you will bleed a lot and your body can push the pigment back out as quickly as we put it down.
What is Li-Ft?
*Li-FT was engineered and formulated by the chemists at Li Pigments for the professional Permanent Makeup Artist or Body Tattoo Artist who is trained, licensed and insured in Saline Tattoo Lightening. *Li-FT is made in a licensed, inspected and highly credentialed lab. *We are the only saline lightening solution to combine the power of TWO fruit seed extracts...orange seed and lemon seed. *Li-FT Removal Solution has perfect consistency for both machine and handtool use. *If you are serious about results, this will be your solution.
Li-FT Ingredients:Lemon Seed Extract and Orange Seed Extract: Both Lemon Seed Extract and Orange Seed Extract are amazingly effective in fading and exfoliation, the combination of the two are a powerful force to be reckoned with.Aloe Barbadensis Leaf Juice: Aloe barbadensis soothes the skin and acts as an anti-inflammatory agent. It is effective for healing wounds.Calendula Extract: Calendula has antifungal, anti-inflammatory and antibacterial properties that aid in wound healing and sooths the skin.Sterile Water: It is critical to the safety of products like Li-FT® that only sterile water is used in its formulation. Li Pigments uses only sterile water in all its products.Barium Sulfate: Bariam Sulfate is a safe and commonly used whitening agent, thickener, carrier and binder. Adding Bariam sulfate allows the clear solution to be easier seen on the skin and aids in product delivery.Sodium Benzoate: Sodium Benzoate is a safe and commonly used preservative with anti-fungal agents and has effectiveness against bacteriaPotassium Sorbate: Potassium Sorbate is a safe and commonly used preservative that inhibits the growth of mold, yeast, and some bacteria.
Client After Care - Eyebrows & Eyeliner & Lips
Client After Care - Eyebrows & Eyeliner & Traditional Tattoos
· For the next three to five days you will experience some peeling and dryness as the procedure area is healing. (THIS IS NORMAL.) A great deal of pigment will fade. Approximately 60 - 80 percent. Again, this is normal.
· Apply ointment (we recommend Aquaphor) for three to five days until all peeling has stopped and the surface of the procedure area is smooth. Only a small amount of ointment needs to be applied. It does not need to appear greasy.
· Treat area gently; DO NOT rub or pick at the procedure area. DO NOT tan or swim for 10 - 14 days. ALWAYS use sunscreen. (sun exposure will cause pigment to fade over time)
· DO NOT exercise for several days. Excess sweating produces salt which pushes color out during the healing process.
· The area will appear much darker until the top layer of skin exfoliates. Then we will know how much pigment has bonded.
· Schedule your check-up 4-8 weeks from initial appointment. You may or may not need touch-up work at this time.
Repeat steps above.
If you have been advised to take a cold sore preventive such as Valtrex or it’s equivalent, be sure to follow the instructions explicitly in order to prevent breakouts. (If your skin has become “hot” or irritated in which the herpes virus lies dormant and can cause breakouts.) This is why taking Valtrex is very important.
As do eyebrows and eyeliner, the lips will also fade about 60 - 80 percent and will peel as they heal. As you are waiting for your lips to heal, keep in mind that this is a building process. Once the lips have completely peeled, they may appear to look extremely light. Don’t panic. The color of the lips will slowly return within a few weeks. We then will perform your follow-up procedure at your four week follow-up visit.
Most importantly; Be PATIENT and follow all instructions. The color of of your lips may appear darker or lighter depending on the clothes you're wearing, or if you’re ill, of it you have been tanning.
Client After Care - Li-FT
Do not cover with a Band-Aid or anything else, leave open to air. Air/oxygen provides good and faster healing.
CLEANSE THE AREA 4x a day with Saline. Dampen a paper towel or cotton round with Saline and blot the area 4x daily. Make sure you wash your hands directly before cleansing the area.
DO NOT SOAK the treated area in water. You can shower as normal but keep the area out of the shower spray the best you can and do not let the area stay wet for more than a
few minutes. It is best to keep it dry but if you do get it wet gently pat dry.
NO BATHING, SWIMMING, SAUNAS, HOT TOBS, TANNING, OR EXERCISE.
DO NOT disrupt the scabbing process (i.e. no picking, scratching, etc.) All scabbing needs to fall off naturally. If you force or pick a scab off you will disrupt the process and possibly cause scarring. It is critical to keep the scabs on as long as possible to achieve optimum results.
TREAT AREA WITH TLC. DO NOT DO ANYTHING AT ALL THAT COULD CAUSE ISSUES OR PROBLEMS TO THE TREATED AREA.
ONCE ALL SCABBING HAS NATURALLY FALLEN OFF, apply one drop Vitamin E Oil 3 to 4 times throughout the day for a minimum of 4 weeks, or until next lightening session. DO NOT start applying the Vitamin E oil UNTIL all scabbing has naturally and completely fallen off. It is our goal to keep the area as dry as possible until all scabs have naturally fallen off.
LIPS please drink all liquids with a straw until all scabbing has naturally fallen off. Brush with Toms of Maine or Classic Crest (no whitening, no peroxide toothpastes. Cut food into small bites….no biting into a sandwich. Try to keep mouth expressions to a minimum.
It is important to the process and integrity of the skin that 8 full weeks of healing take place before another lightening session can be done. No exceptions.
Lightening unwanted pigment can be a long process and patience is required. This is true whether you are choosing a saline lightening product or laser. Please be patient and give the process a fair chance to work. Expect visible and wanted results in 2 to 5 sessions.
How many sessions needed will depend on how saturated the pigment is, how deep it was implanted, the location, the skin type and how much needs to be lightened for the desired result. In many cases only a percentage of the pigment needs to be lightened and then we can continue the correction process by color correcting or color shifting. In those cases where we have pigment misplaced or in an unwanted area, color correcting will not be an option and lightening as much of the pigment as possible will be our ultimate goal.
Results cannot be foreseen, predicted or guaranteed.
If you have any questions or concerns please call us. If at any time you have any green or yellow puss in the area of the lightening procedure, or any concerns at all during the healing process please call us immediately.
Client After Care - Traditional Tattoos
Day one: Your new tattoo will be somewhat tender and will feel like a new sunburn. The care of your tattoo is your responsibility. How your care for your tattoo, while it’s healing, will determine how it will look forever.
- Remove bandage carefully - in the shower if it seems to stick
- Wash tattoo with warm water and mild soap, gently lather with hand
- Rinse tattoo well with warm water until surface feels squeaky cleanPat tattoo dry with a clean, disposable paper towel
- Wait 24 hours before applying any aftercare cream Blot excess cream away with a clean paper towel
- The tattoo should not be greasy - LESS IS MORE!
- Do NOT rebandage tattoo
- Do NOT use a washcloth, loofa, or sponge to wash the tattoo
- Do NOT dry with a towel - cloth can harbor bacteria
- Do NOT touch with dirty hands (yours or anyone else’s!)
- Do NOT use excessive lotion or ointment, tattoo should not look soggy
- Do NOT use products with aloe, scent, alcohol, or cortisone
- Do NOT expose tattoo to natural or artificial sunlight for at least 4 weeks
- Do NOT soak in tub, pool, lake, ocean, etc.
- Do NOT pick or scratch your new tattoo. If it’s itchy use a bit of lotion
Days 2-14: Healing tattoos will scab, peel, and flake, with bits of tattooed skin coming off in the process (this is normal). Your new tattoo may not look as ‘’crisp’’ for the first few weeks and will instead look ‘’hazy’’. This is also completely normal and will clear up in 2-3 weeks. Continue to wash and dry your tattoo twice a day, morning and night, as directed. Apply a small amount of lotion as needed 4-6 times per day, but remember LESS IS MORE and your new tattoo needs oxygen to heal. Too much aftercare cream will slow the healing process and may harbor bacteria which can lead to infection.