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Experience the transformation you've been longing for every time you
gaze in the mirror with
Permanent Cosmetics.

Achieve the WOW! EFFECT that lasts all day, every day.

Contact us today to book an appointment with the industry leaders
boasting over 30 years of expertise in permanent cosmetics.


Discover the glowing testimonials from
our delighted customers on our Google Reviews.


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For over 30 years, So Natural Institute of Permanent Cosmetics has been enhancing natural appearances with permanent makeup. We offer the services of excellent professional technicians supported by an exceptional staff. Together, we strive to make your time
with us relaxing, informative, and ultimately fulfilling.



Founder Cheri Durbin, a Certified Permanent Cosmetic Technician, along with her daughter Angela Durbin, have a total of 60 years of experience. Cheri and Angela are dedicated to providing you with high quality, modern techniques to achieve your cosmetic makeup goals. With every procedure performed the technicians at
So Natural Institute strive to enhance your natural good looks.



Their conservative approach and sincere desire to provide client satisfaction
has allowed them over the years to develop a very successful business.
Both Cheri and Angela are highly recommended among many area physicians.

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