Aveda is a holistic beauty brand that offers plant-powered hair care products rooted in nature. With a focus on vegan formulations, biotech naturals, green chemistry, and naturally derived aromas, Aveda combines modern technology with natural ingredients to create high-performance products that prioritize environmental sustainability and human health. Since 1978, Aveda has been committed to cruelty-free practices and responsible ingredient sourcing, ensuring that every product reflects their mission of care for the world.

Committed to environmental leadership and responsibility, Aveda implements sustainable practices in packaging, renewable energy use, and carbon neutrality. Through initiatives like blockchain tracing for ingredient quality, minimal packaging with maximal recyclables, and a focus on carbon neutrality with renewable energy sources, Aveda demonstrates its dedication to reducing environmental impact and promoting sustainable practices throughout its supply chain.

Aveda's mission extends beyond beauty products to include giving back to society and supporting global sustainability efforts. Through partnerships with over 100 nonprofit organizations, Aveda addresses key issues such as clean water access, human rights, biodiversity preservation, and climate change mitigation. By raising funds and awareness for initiatives like clean water projects, Aveda strives to make a positive impact on individuals, communities, and the planet, embodying their founder's vision of environmental leadership and responsibility.